1. Introduction

Welcome to Adeptus SEO, a trading name of The Terrell Empire Ltd (company number 11141237), registered at 47 Common Rise, Hitchin. Hertfordshire, SG4 0HN. These Terms of Service (“Terms”) govern your use of our SEO services (“Services”). By engaging our Services, you (“Client”) agree to be bound by these Terms.

All contractual obligations, liability, and enforcement are carried out by The Terrell Empire Ltd.

2. Services

We provide a range of SEO services including but not limited to:

  • Technical SEO (core web vitals optimisation, site architecture improvements, schema markup)
  • On-page SEO (keyword research, content audits and optimisation, meta title & description optimisation, internal linking strategy)
  • Off-page SEO (backlink audits, link building)
  • SEO Coaching (personalised video coaching sessions tailored to your website and goals)

Details of specific deliverables, scope, and timelines will be agreed in separate project proposals or contracts.

3. Client Responsibilities

You agree to:

  • Provide accurate and timely access to your website, hosting, analytics, and other necessary platforms or information
  • Ensure all content supplied to us complies with applicable laws and does not infringe on third-party rights
  • Implement technical changes or recommendations where agreed in a timely manner to enable effective SEO work
  • Maintain compliance with advertising and digital marketing laws relevant to your industry and geography

4. Payment and Fees

  • Payment terms, pricing, and invoicing will be set out in separate agreements.
  • Payments are due as per the agreed schedule and must be made in the agreed currency.
  • Late payments may incur interest at the statutory rate under UK law.

5. Refunds and Cancellation

  • For consultancy, one-off projects, and fixed-fee work, The Terrell Empire Ltd does not provide refunds once work has commenced or been delivered, unless otherwise explicitly agreed in writing. Clients are responsible for confirming project scope and deliverables before commencement.
  • For recurring monthly services or retainers, clients may cancel by providing no less than one full calendar month’s written notice. Cancellation requests must be submitted via email or other agreed communication channels and will take effect at the end of the next billing cycle following the notice period.
  • Under UK consumer protection laws, clients have a statutory 14-day cooling-off period on subscription contracts starting from the contract commencement date, during which they may cancel and receive a full refund provided the service has not been fully performed and the client has not expressly waived this right.
  • The Terrell Empire Ltd commits to a straightforward cancellation process and will acknowledge receipt of cancellation requests within 24 hours.

6. Intellectual Property

  • The Terrell Empire Ltd retains ownership of any proprietary tools, methodologies, or training materials provided in relation to Services.
  • Ownership of newly created or optimised content, meta tags, or approved deliverables will transfer to you upon full payment.
  • You grant us a limited license to access and modify your website or systems solely to perform agreed Services.

7. Confidentiality and Data Protection

  • Both parties agree to keep confidential any sensitive information received during the engagement.
  • We comply with the UK GDPR and relevant data protection laws; details are provided in our Privacy Policy.
  • Client data will not be shared with third parties without consent except where legally required or for service delivery.

8. Disclaimer and Limitation of Liability

  • SEO involves variables outside our control (search engine algorithms, third-party platforms, Google updates). We do not guarantee specific rankings or traffic outcomes.
  • Except where prohibited by law, our liability for any claim related to the Services shall be limited to the total amount of fees paid by you in the one (1) month period immediately preceding the date on which the claim arose.
  • In no event shall Adeptus SEO (The Terrell Empire Ltd) be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, revenue, or business opportunities.

9. Termination

  • Either party may terminate the engagement on written notice as per the notice period defined in the contract or proposal.
  • Upon termination, all outstanding payments become due immediately.
  • Upon full payment, you retain ownership of all work delivered up to termination.

10. Governing Law and Dispute Resolution

  • These Terms and any disputes arising from them shall be governed by and construed in accordance with the laws of England and Wales.
  • Any disputes will be subject to the exclusive jurisdiction of the courts of England and Wales.
  • We encourage amicable resolution and may consider mediation or arbitration before litigation.

11. Changes to Terms

We reserve the right to update these Terms from time to time for legal or operational reasons. Clients will be notified of any material changes.