Want to drive more traffic to your website? We can help.
Welcome to Adeptus SEO, your trusted AI-Native SEO specialists based in Hertfordshire, UK.
I’m Joe Terrell, founder of Adeptus SEO. We help businesses across Hertfordshire and beyond elevate their online presence and attract more customers through effective AI SEO strategies.
Whether you run a local shop or a global enterprise, Adeptus SEO partners with ambitious companies to ensure they stand out online and achieve sustainable growth in organic traffic.
AI & GEO SEO Solutions for Business Owners
Facing a drop in website traffic? The rise of AI Overviews, ChatGPT, and other advanced search tools is changing how customers find businesses online. Many sites are losing visibility, and clicks, due to shifting Google GEO priorities and AI-powered answers.
At Adeptus SEO, we help business owners achieve prime placement in AI-generated citations and GEO-targeted results.
My services ensure your website is referenced in high-value AI overviews, driving traffic from the latest search technologies.
- Get featured in AI answers, not left behind
- Optimize for GEO, and AI-driven visibility
- Win more customers as search habits evolve
Take action today to stay ahead. Let’s secure your spot in the future of search!
SEO Services Offered
Ready to boost your search traffic? Contact Us to get started.
Technical SEO Audits
Identify and fix technical issues to boost your site’s search performance.
On-Page SEO Optimisation
Refine content, keywords, and schema for better search rankings.
Core Web Vitals Optimisation
Improve website speed and performance for an optimised user experience.
Link Building & Outreach
Build quality, relevant backlinks to grow your website’s authority.
Let’s Meet
Get in touch for a free 30-min discovery call
Client testimonials
There is a Very Good Reason Why we Invited Joe Back to Freelance at Figleaves.com on Three Separate Occasions
Secondly, he is a pleasure to work with and quickly builds solid relationships with others. Joe is adaptable, personable, commercial and he has a great sense of humour!
All in all a great guy and someone I would have no hesitation in recommending or employing again!
Highly Recommend Joe at Adeptus – Not Your Ordinary SEO Agency
Through evidence-based research, Joe worked closely with me to develop a custom recovery strategy. We both knew there were no guarantees, but every decision was backed by solid reasoning and high-level SEO expertise. Unlike generic SEO strategies that rely on whitelabeled reports from tools like SEMrush or Ahrefs, Joe brought true technical knowledge as a software engineer and a site owner who has successfully managed websites with 500,000+ visitors per month.
The results speak for themselves—between July, when we started, and December 2024, my site saw 980,000 visitors, with a remarkable 300,000 in December alone. While I don’t believe such recoveries are always possible, considering what I had lost, I would absolutely take the risk again.
Joe’s approach was clear, transparent, and incredibly well-executed. He didn’t just offer advice—he helped me implement the strategy, explained everything in detail, and was upfront about what to expect. He is a man of integrity, and I personally endorse his work. If you need real, data-driven SEO expertise, Joe is the person to talk to.
If you have concerns, you can find me online and reach out to me on linkedin, I would be happy to give you more details so that there isn’t a shred of doubt about my experience with Joe.
Joe Is a Strong JS Developer Coupled with Great Communication Skills
Joe often would consider SEO when developing, including sharing SEO tips from his learning outside of Tesco. I’m lucky to have been in the team with Joe whilst he was at Tesco as he also brought a great deal of personality which to me when setting up a team is key.
I would happily recommend Joe for any future JS projects and hope to work with Joe again in the future.
